Amy Jade Choi

Say hello to Amy, our Partnerships & Marketing Lead! A marketing enthusiast through and through, she loves finding the right way to connect with different audiences and is a natural storyteller and connector. She’s all about building meaningful relationships and seeing how we can support ambitious ventures, whether that’s crafting proposals, spotting collaboration opportunities, or keeping our digital channels buzzing.

With empathy at the heart of everything she does, Amy is constantly curious about different perspectives and what makes people tick. She’s great at turning ideas into full-blown conversations and enjoys working closely with entrepreneurs and partners to see where shared goals might lead. Previously, she worked at a cake magazine (ironically, she hates cake!), the charity World Book Day, and an independent publishing house, gaining experience across digital content, marketing and PR.

Brighton born and having studied English Literature and Publishing at the University of Derby (after aiming to miss the city by the sea), she’s thrilled to now be back. During her degree, her love for digging deeper led her to delve into multi-platform publishing, including apps, gamification, and immersive tech to share stories. Outside of work, she is a bookworm, film buff, and keen gamer. Cooking is a favourite hobby, especially Korean, Chinese, and Japanese dishes, though she detests baking (see, hates cake).