ASquared were approached to help improve the user experience of an existing app, Jennis, created by Olympian Jessica Ennis-Hill. One of the key issues identified was with the current user journey for onboarding of users. The client needed to increase conversion rates and improve the initial user engagement on both Android and iOS.
Our strategy involved supporting the app whilst the Jennis team made the transition to building their own in-house technical team. This enabled the team to continue to drive the app and reach customers all over the world with amazing workouts Jessica Ennis-Hill.
Our design and discovery team worked to understand the priorities of not only the business but the latent needs of the end users. Our designers worked on an iterative model of constructing user flows through to designing wireframes. Our main task was to streamline the login and sign-up stage to the app to improve user onboarding and ensure user retention. The designs were user tested at all stages to refine the usability, accessibility and to validate assumptions.
We started with mapping out the standard components such as the header, input field and buttons. The styling of these derived from interpreting the brands existing design language. Utilising the components we generated, we were able to populate the UI to form the visual design of the app. We worked collaboratively with the client at all stages of the design using Zeplin to capture feedback. Once the designs were finalised, our in-house engineering team implemented the design changes natively on both iOS and Android.
Through scaling the app we helped Jennis to create larger promotions with Vitality and Santander. In addition, we helped them to build their internal teams, providing knowledge sharing and training to enable them to transition the development of the app in-house.
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