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Built to fail? Why early traction should start before your product does

Startups often dive straight into building the product, but thinking about early traction from day one can make all the difference. In this article, we speak with Scott Stonham about why getting distribution right is key to long-term success.

Your go-to-market strategy

Launch day shouldn’t feel like a gamble. In this article, Sophie (Head of Growth) outlines the key ingredients of a strong go-to-market strategy, turning early traction into momentum you can build on.

Supporting UK families in need: An Action for Children UX audit

We loved partnering with Action for Children on a UX audit of their website. In this article, Marietta (Product Designer) explores common pitfalls, walks through her audit process, and shares what we discovered.

Clock Tower Sanctuary UX audit

We were delighted to collaborate with Brighton-based charity Clock Tower Sanctuary on a UX audit of their website. In this article, Marietta (Product Designer) highlights the value of UX audits, walks through her process, and shares key findings and recommendations.

Agentic AI: The smarter, autonomous sidekick

Agentic AI is stepping into the spotlight, but what exactly is it? Our Lead Developer, Alex Mold, unpacks this autonomous, proactive technology, exploring how it works, where it can add value for businesses, and the ethical questions it raises.

Fail fast, learn faster: The MVP mentality

Understanding and managing risk is crucial for startup success. In this article, Dave Cropley explores the key types of risk startups face and how adopting an MVP mindset can be a smarter way to test assumptions and build a sustainable business.

Trillion Trees UX audit: A user delight focus

We were thrilled when we got to collaborate with the team at Trillion Trees for a UX audit. In this article, we explore why UX audits matter, walk you through our process, and share our key findings and recommendations.

How ASquared became a Certified B Corporation™

A Q&A with ASquared's CEO and Commercial Director on our journey to earning a B Corp™ certification. We'll be sharing what the process involved, what it means to the company, and a chance to understand how our values shape our work.

Digital accessibility: considerations from a designer and developer

For Disability Pride Month, we delved into digital accessibility and discussed why it's important, how it can benefit all users, as well as share some useful resources and tools that can help make your products more accessible.

My week of work experience at ASquared

In this blog, Lyla reflects on her time at ASquared for a week of work experience. Within the marketing team with Amy & Soph, Lyla's had hands-on experience from writing social media copy through to drafting a design brief and curating blogs.

How have ASquared addressed the unique challenges women face in the tech workplace?

At ASquared, we took a good look at the challenges the tech industry faces in achieving gender diversity and supporting the unique needs of women in the workplace to see what we could do better.

Influencers: when’s the right time to build your own brand app?

So you’ve built a successful business on someone else’s platform…but when and how do you go about making the decision to take the leap and create your own? In this insightful opinion piece, we discuss when it’s the right time to launch your own brand app, and how to get started.

Creating 5-star digital products: the anatomy of a 5-star app rating

Unlocking the Secrets of 5-Star App Development: Exploring the Anatomy of User Ratings with Agency Director, Nick Kuh. From understanding the pivotal factors shaping app store ratings to crafting onboarding experiences and harnessing user feedback, discover the roadmap to app success and sustainable growth in the competitive app landscape.

Building Apps Fast: a Q&A with Nick, our Agency Director

We sat down for a coffee with the one-and-only Nick Kuh, to find out what’s happening in the app dev world, how AI is changing the game and why development speed isn’t always the most important thing.

Why Hire a Development Agency?

In this article we want to answer, as impartially as we can, why a development agency might be the right choice for your start up.

Surfers Against Sewage: meet the team behind the scenes

Behind the scenes of the new Safer Seas and Rivers Service App launch. The ASquared and Surfers Against Sewage partnership is a match made in heaven (and the ocean!).

First place in our Impact Accelerator programme: meet Appdate Medical

We spent time with pioneers Jon and Alice, to get a glimpse into their world and throw a spotlight on their innovative vision which might just be set to revolutionise hospital communication.

Next.js unravelled: a Q&A with James, one of our Senior Software Engineers

In this insightful Q&A session, we dive into the world of Next.js, exploring its potential and uncover the benefits it offers for the future of app development.

Embracing the future of mobile app development in a post-Xamarin era

The winds of change are blowing in the app development landscape, and by now we all know that the rumours are true. Official Microsoft support for Xamarin ends in May 2024.

The importance of user-centric digital design in the FemTech revolution

There’s a whole wonderful digital revolution happening called FemTech, where technology is designed specifically to meet unique female health and wellness needs.

The future of video is in pieces

The trends and future of video content, podcasts and audio social networking platforms. Stay ahead with an expert anaylsis from our app and software developers.

The hidden cost of a disengaged workforce

Employee engagement has always been a hot topic, and something organisations strive to understand and improve. This blog explores disengagement indicators, causes, costs and solutions.

Pet project

We discover the increase in pets since the pandemic, and the predicted growth of the PetTech market, from the perspective of an app development agency.

I was sentenced to a climate ASBO

We explore how technology has impacted climate change, and look into Climate Court, a ClimateTech app that we engineered which raises climate awareness.

How an outpatient concierge could help healthcare recover

A glimpse of how healthcare organisations and technology companies could take steps to prepare for the deluge of non-urgent cases, introducing the concept of the Outpatient Concierge.

Getting pro-active with health and wellbeing apps

A look into fitness trends and online health and wellbeing apps. Explore recommendations, app reviews and stay informed about the latest trends, from the experts.

Mother's Day, childloss and our Pregnancy Loss Pledge

At ASquared, as a People First Employer, we have signed up to the Pregnancy Loss Pledge. We provide counselling with Spill and encourage access to peer support groups.

Capitalise on today’s opportunity, pivot to mitigate disruption

Discover how to capitalise on today's opportunities and effectively pivot your strategies to mitigate distruption. Explore valuable insights and expert advice.